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Project process

Every project runs on one timeline.

Creative direction, technical scope, accessibility, SEO, integrations, and launch readiness — sequenced like a production edit, not stacked like a to-do list.

The session

Workstreams cut like tracks, not handled like handoffs

Strategy, design, build, SEO, and validation overlap on purpose — accessibility and search aren't a final pass, they're tracks running the whole edit.

SEQ 01 · project masterFPS: weekly

discover → scope → design → build → validate → launch / improve

The phases

Six phases from strategy to launch

Each phase ends with something you can see, read, or click — a deliverable, not a status update.

  1. 1⌕

    Discovery

    Clarify goals, audiences, current systems, content needs, and constraints.

    • You get Findings brief
    • We learn The metric that matters
  2. 2≡

    Strategy & Scope

    Define the right mix of website, SEO, marketing, app, AI, accessibility, and integration work.

    • You get Scope + timeline
    • We map Search demand
  3. 3✦

    Design System

    Shape responsive layouts, component patterns, content hierarchy, and interaction states.

    • You get Clickable designs
    • Built in 508-aware patterns
  4. 4

    Build & Integrate

    Develop accessible front-end experiences, connect APIs, and implement analytics-ready flows.

    • You get Staged builds
    • Wired to CMS · CRM · analytics
  5. 5✓

    Optimize & Validate

    Review responsiveness, forms, SEO foundations, performance, keyboard behavior, and content quality.

    • You get QA report
    • Checked Vitals + keyboard
  6. 6↗

    Launch & Improve

    Ship with documentation, handoff support, analytics visibility, and a roadmap for iteration.

    • You get Docs + roadmap
    • Then we Measure + iterate

How we work

The agreements that keep the edit honest

Process is only as good as the habits behind it. These are the ones every Stonecrow Media project runs on.

Cadence · Weekly

A demo every week, not a deck

You see working screens on a fixed cadence — staged builds you can click, not slides describing them. Feedback lands while it's still cheap to act on.

Quality · Continuous

Accessibility and SEO from frame one

508-aware patterns, keyboard behavior, metadata, and performance run as tracks through the whole session — never bolted on at the end as a remediation pass.

AI · Gated

Humans keep the final word

Where AI accelerates the work — drafts, tagging, briefs — every output passes through human review gates before it ships. Editors keep the byline.

Tracking · Always

Nothing ships untracked

Every page, flow, and asset goes out with analytics events attached — so post-launch decisions are read from data, not argued from opinion.

Scope · Visible

Changes priced before they're made

New ideas are welcome mid-project; they're added to the timeline with their cost and trade-offs visible, so the scope never drifts in the dark.

Handoff · Documented

You own what we build

Launch includes documentation, editable source, and handoff support — your team can run, extend, and maintain the system without calling us first.

After launch

Launch is the midpoint, not the finish

Once the build ships, the same pipeline keeps running — content, campaigns, and measurement on one timeline, so nothing tracked goes unwatched.

  1. 00:00BriefGoals, audience, channels, and the metric that matters.
  2. 00:01StrategySearch demand, content plan, and AI tooling mapped to the goal.
  3. 00:02ProduceShoot, write, model, and build — in coordinated batches.
  4. 00:03PostEdit, grade, animate, caption, and QA every deliverable.
  5. 00:04PublishShip to web, social, and email with tracking attached.
  6. 00:05MeasureRead the data, cut what stalls, double what converts.

Start

Ready to put your project on the timeline?

Start a project

Discovery starts with one call — bring the goal, the constraints, and whatever exists today.